Case Study - Tin Man

Written By Naeem Alvi

Our Client

A consumer PR agency formed in 2013 which has grown consistently each year. They are proud to have been awarded “Creative PR agency of the year” and “Number 1 fastest growing UK PR agency” (PRovoke 2020).

They currently employ a team of over 30 strategists and creatives in their London HQ.

tinmanlogo.png

Initial Scope

Tin Man was experiencing pains of fast growth and reliance on the Founder left a void in some areas of the business.

The decision was made to align the Management Team behind a tangible strategy that would allow them and the agency to develop and deliver sustainable and profitable growth. Paul Allen is now a business partner to the sole

Founder and assists in the strategic development of the business harnessing opportunities and minimising threats.

The Journey to date

  • Development of Management team

  • Development of strategic growth plan

  • Salary and equity incentive schemes

  • Buy back of equity from angel investors

  • Talent mapping

  • Formation of complimentary content production subsidiary

Results

  • Shift in client profile to fewer, larger clients

  • YoY revenue growth of +30%

  • Consistent profit margin of above 20%

  • Investment in creative capabilities

  • Product development (analytics tool)

  • Aligned and motivated team

Naeem Alvi
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