Case Study - Blurred

Our Client

A strategic and creative advisory firm formed in 2018 which has grown to +£2m revenue. They are proud to have been awarded “Best new consultancy” (PRovoke 2020).

They currently employ a core team and work with their clients via a unique cohort ecosystem accessing industry experts to solve their clients’ problems

Initial Scope

Paul Allen advised Founder Nik Govier at her previous agency, Unity, and then from the inception of the Blurred.

Blurred works with clients in a progressive way, by having a small core team supported by a network of cohorts. The commercial model is akin to management consultancies and all work is value-based rather than on a time and hours basis.

The Journey to date

• Incorporation of the business

• Strategic planning

• Equity structuring

• Incentive mechanisms

• Commercial leadership

• Investment in partner businesses (e.g. advertising)

• Investor buy back negotiation and execution

• Board attendance

Results

• Base of large blue-chip clients

• Over £2m revenue in first full years trading

• Profit margin of above 30%

• Aligned and motivated team